E-Mail Software Adds Ability to Target Western Europe

Share this article:
MarketFirst Software Inc. has released the sixth version of its e-mail marketing software, which now lets businesses target Western European audiences.


Results can be obtained in one report, regardless of whether the e-mail was sent in one language or several languages.


"It helps you localize the content for local rollouts while still keeping your brand message intact," said Cynthia Countouris, vice president of product marketing at MarketFirst, Mountain View, CA.


The software can arrange responses from campaigns according to nation and the appropriate language. For example, campaigns can be followed up with efforts to target German-speaking individuals living in either Germany or Switzerland.


MarketFirst 3.0 follows the company's 2.5 version and includes eight templates that can be used to launch time-sensitive campaigns.


Responses from campaigns are available in HTML-coded and Microsoft Excel reports to let marketers test creative and make changes. The software also can be used to send prospect information to sales forces.


The license price for the software starts at $195,000.


Visit www.marketfirst.com for more information.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.