E-mail resolutions for a better year

Share this article:

We all make pledges for the new year - to lose weight, to break bad habits, to be a better person. Like many others I'm sure, I also use this time of year to clean house. Maybe it seems early for spring cleaning, but something about a fresh year makes me take stock and just want to clean out the junk. This year, along with cleaning out the Tupperware cupboard, a junk drawer and finally chucking those pants that deep down I know will never fit again, I also went through all the e-mail lists that I'm subscribed to and chucked the losers.

I won't name names, but the "losers," all shared one trait: those that e-mail too often with very little to say.

I often hear marketers say that the days of "batch and blast" or "spray and pray" are over but whenever I look into my inbox I'm not so sure that's true. But it's the new year, a time for positive thinking, so in that spirit, here are a few good things I found in my inbox:

  • Discounts that followed a purchase
  • Requests to review a product or service I had just purchased (easy to delete or easy way to provide feedback)
  • Reminders for upcoming trips (airlines, car rentals)
  • Ways to triple reward points
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.