Direct Line Blog

E-mail resolutions for a better year

Share this article:

We all make pledges for the new year - to lose weight, to break bad habits, to be a better person. Like many others I'm sure, I also use this time of year to clean house. Maybe it seems early for spring cleaning, but something about a fresh year makes me take stock and just want to clean out the junk. This year, along with cleaning out the Tupperware cupboard, a junk drawer and finally chucking those pants that deep down I know will never fit again, I also went through all the e-mail lists that I'm subscribed to and chucked the losers.

I won't name names, but the "losers," all shared one trait: those that e-mail too often with very little to say.

I often hear marketers say that the days of "batch and blast" or "spray and pray" are over but whenever I look into my inbox I'm not so sure that's true. But it's the new year, a time for positive thinking, so in that spirit, here are a few good things I found in my inbox:

  • Discounts that followed a purchase
  • Requests to review a product or service I had just purchased (easy to delete or easy way to provide feedback)
  • Reminders for upcoming trips (airlines, car rentals)
  • Ways to triple reward points
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.