E-Mail Provider Ensures Unsubscribes Honored

Share this article:
E-mail service provider Skylist said yesterday that it is certified by LashBack LLC, an e-mail reputation provider, which means its customers can receive real-time alerts when unsubscribe requests are not honored.


Skylist, Austin, TX, wants to ensure e-mail marketers comply with the CAN-SPAM Act, taking e-mail addresses of people who choose to unsubscribe off their e-mail lists within 10 business days. LashBack, St. Louis, records unsubscribes, with a track record of "success versus failure," which is the baseline for senders' e-mail reputation.


"Our system automatically tracks the identity of our advertiser: Does it have a good reputation, a bad reputation or no reputation?" LashBack president Brandon Phillips said. "We're able to see the exact problem that caused the failure and work with them to understand everything."


Marketers that do not honor LashBack's standards will have "the appropriate action taken to bring them into compliance," Skylist said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.