E-Mail Provider Ensures Unsubscribes Honored

Share this article:
E-mail service provider Skylist said yesterday that it is certified by LashBack LLC, an e-mail reputation provider, which means its customers can receive real-time alerts when unsubscribe requests are not honored.


Skylist, Austin, TX, wants to ensure e-mail marketers comply with the CAN-SPAM Act, taking e-mail addresses of people who choose to unsubscribe off their e-mail lists within 10 business days. LashBack, St. Louis, records unsubscribes, with a track record of "success versus failure," which is the baseline for senders' e-mail reputation.


"Our system automatically tracks the identity of our advertiser: Does it have a good reputation, a bad reputation or no reputation?" LashBack president Brandon Phillips said. "We're able to see the exact problem that caused the failure and work with them to understand everything."


Marketers that do not honor LashBack's standards will have "the appropriate action taken to bring them into compliance," Skylist said.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.