E-Mail Promotions Lured Holiday Shoppers

Share this article:
E-mail promotions were the most successful marketing tools used by e-tailers at the end of the 1999 online holiday shopping season, according to a survey conducted by e-BuyersGuide.com, a multi-channel market research service based in Burlington, MA.


Sixty-three percent of respondents said they found their e-tailers by replying to e-mail promotions. Coupons lured 43 percent of consumers to sites and click-through banner advertising drew 38 percent of consumers. Only 29 percent said that traditional advertising brought them to a site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings