E-Mail Promotions Lured Holiday Shoppers

Share this article:
E-mail promotions were the most successful marketing tools used by e-tailers at the end of the 1999 online holiday shopping season, according to a survey conducted by e-BuyersGuide.com, a multi-channel market research service based in Burlington, MA.


Sixty-three percent of respondents said they found their e-tailers by replying to e-mail promotions. Coupons lured 43 percent of consumers to sites and click-through banner advertising drew 38 percent of consumers. Only 29 percent said that traditional advertising brought them to a site.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.