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Google to gobble up Groupon?

November 30, 2010

Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's about a more than $5 billion offer, according to All Things D's Kara Swisher.
 

Google scores a win with 'Priority Inbox'

September 06, 2010

I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.
 

Kotex 'Project Makeunder' contest engages consumers

August 23, 2010

Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.
 

Bayer campaign, sweepstakes honor women's milestones

May 11, 2010

To honor the 50th anniversary of the introduction of the birth control pill, Bayer HealthCare Pharmaceuticals has launched a campaign paying homage to the past five decades of women's history. Interpublic Group agency Initiative created the campaign, which includes social networking, e-mail and sweepstakes elements.
 

Inbox Insider: Co-branded creativity bolsters partner efforts

October 20, 2009

Using e-mail to cross-promote multiple brands can be tricky, but when done right, it can noticeably increase ROI. The idea behind any co-branded effort should be for both brands to partner in a clever way that makes the joint experience better than either brand on its own.
 

San Francisco, Newark to test Web-based mail system Zumbox

September 30, 2009

The cities of San Francisco and Newark, NJ, signed this month as the first municipal clients of Web-based mail delivery system Zumbox. The two cities are using the platform, which Zumbox calls a "paperless postal system," to save on printing, paper and postage costs and to reduce their environmental impact.