E-mail may increase real estate sales: Constant Contact survey

Share this article:

Nearly 60% ofáreal estate agents areáusing e-mail marketing to increase sales, and that may be the key for agents looking to sell in this soft housing market, according to a recent survey by e-mail marketing services firm Constant Contact Inc.

Almost half of real estate agents surveyed said that finding new buyers and selling property among their top challenges. Many of these real estate agents are using e-mail to communicate about property listings and open houses.

More than 35% of respondents said that they have rented or sold a property as a result of an e-mail marketing campaign.

Among marketing methods, e-mail marketing ranked highest in cost effectiveness and speed of delivery, according to respondents of the survey.

In addition, 40% of the agents surveyed do their own marketing to communicate with clients and generate business, 24% of the respondents said that e-mail marketing is faster than other channels and 26% said that e-mail is less expensive than other marketing methods, including direct mail and print advertisements.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop ...

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.