Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while minding permission.

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.

Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.

As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth.

The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.

Four experts serve up their best tips for getting readers to share your e-mails

Experts say it is e-mail's time to shine - not just as a lead generator, but as a way to help brands extend their message to a variety of audiences.