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StrongMail to offer SMS messaging

Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti.
 

Hubspot adds ESP functionality, targets larger enterprises

Nicole Spector

Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
 

Fila selects 89 Degrees to develop email marketing plan

Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing
 

Experian CheetahMail announces agreement with Movable Ink

Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
 

Responsys emphasizes design and mobility to optimize email

To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.
 

Report: Mobile email will overtake webmail and desktop email by June

More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.
 

BrightWave hires its first director of strategic services

BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director of strategic services, said company CEO Simms Jenkins.
 

Experian CheetahMail sprints forward with new tool

Experian CheetahMail today launched Outbound Direct, a tool within the CheetahMail suite of services that lets marketers send personalized emails with measurable results to customers and prospects, said Kat Berman, VP of solutions at Experian Hitwise.
 

VerifyEmailAddress.org releases tool to verify bulk emails

VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon, chief project officer at Germany-based media solutions provider Paul Internet, which owns VerifyEmailAddress. The BulkEmailVerifier tool was designed for companies with email databases of customer information.
 

LivingSocial to launch a credit card

Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.
 

Vocus acquires iContact

Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.
 

Ninety-five percent of email subscribers sign up for discounts: Email Evolution Conference

Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.
 

Half of Gilt Groupe emails opened on mobile: Email Evolution Conference

Half of all Gilt Groupe emails are opened on a mobile device, said Jessica Harley, VP of customer marketing at Gilt Groupe. Mobile revenues for the private sales site increase 73% on weekends and 48% between nine P.M. and midnight on weekdays.
 

MeritDirect launches social sharing tool for email marketing

MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.
 

Yesmail releases intelligence tool

Yesmail Interactive has launched a tool that lets marketers track their competitors and follow new campaigns in real time. The platform, called Yesmail Market Intelligence, allows marketers who join to follow the digital marketing activity of other brands, from the times they deploy email blasts to the number of views their YouTube channel received the previous week.
 

Constant Contact acquires CardStar

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
 

Return Path acquires OtherInbox

Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.
 

The New York Times accidentally spams eight million readers

An email appeal from The New York Times offering readers a special deal to not cancel their subscriptions was accidentally mass-emailed to about 8 million people on Dec. 28, rather than the 300 individuals for whom the message was intended.
 

Survey: Email top channel for increased spend in 2012

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
 

Study: 20% of emails opened on mobile devices

More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30.
 

ExactTarget files for $100 million IPO

Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.
 

Study: Most retailers email inactive subscribers

A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.
 

Inbox Group acquires Indiemark

Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were not disclosed.
 

Wisteria taps Silverpop to be its email service provider

Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.
 

Study: Email deliverability rates stagnate at 81%

Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20.
 

Email volume drops but click, open rates flat: study

Despite a decrease in email volume in the second quarter, email campaign open and click rates were relatively flat, according to a study released by marketing services firm Epsilon on August 30.
 

Email marketers expect 2011 holiday season to top last year

With this year's email click and open rates outperforming 2010's numbers by 23% and 11%, respectively, marketers should prepare for a stronger holiday season than last year.
 

Subject line personalization doesn't impact click rates: study

Emails that are not personalized with a consumer's name in the subject line generate a 3% click rate, equal to that of personalized emails, according to a study released by email service provider MailerMailer on July 19.
 

WhatCounts boosts social functionality with Blue Sky Factory acquisition

Email marketing firm WhatCounts said July 11 that it has acquired email service provider Blue Sky Factory. WhatCounts president and founder Allen Nance said the acquisition will add social media functionality to his company's offerings.
 

Email deliverability, unsubscribe rates improve, while open rates slip

Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009, according to the Harte-Hanks Postfuture Index. Unsubscribe rates decreased from .32% in 2009 to .19% in 2010, and bounce rates averaged 5%, compared with 7% in 2009.
 

Cablevision debuts on-screen email opt-in

Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad.
 

Lifecycle email marketing outdoes traditional outbound messaging: survey

Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a survey released by email services firm StrongMail on June 14. More than half (51%) of the 1,070 marketers surveyed said they do not have an active event-triggered lifecycle program, but 32% of that segment said they plan to implement one within the next 12 months.
 

Emailvision buys SmartFocus for $40M

Email services provider Emailvision said June 14 that it has acquired customer intelligence software company SmartFocus for $40 million.
 

Rite Aid adds email updates to loyalty program

Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members.
 

Email subscribers far outnumber social media followers: survey

Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.
 

Marketers' Q1 email volume skyrockets

Marketers increased their average email volume by 39% in the first quarter, compared with the prior year, according to a study from email marketing company Epsilon and the Direct Marketing Association's Email Experience Council (EEC). The organizations based the study on 7.1 billion emails sent by about 140 North American Epsilon clients.
 

Updated Yahoo Mail to scan messages for ad targeting

An updated version of Yahoo Mail will enable the company to scan consumers' emails to deliver targeted advertisements, the company said May 24. The update will roll out to Yahoo Mail users "in a matter of weeks" with the targeted advertising implemented "in the coming months," said David McDowell, senior director of product management at Yahoo Mail.
 

Mobile's share of email up 81% since October 2010: survey

The share of emails accessed via mobile devices increased by 81% from October 2010 to March 2011, according to a survey released by email marketing services firm Return Path on May 17. Sixteen percent of emails were accessed via mobile device in March 2011, up from 9.2% last October, according to the survey.
 

Telltale Games hires Knotice for email marketing

Video game publisher Telltale Games has hired digital marketing firm Knotice to provide email marketing services, the company said May 6. Telltale will use Knotice's software platform to track, target and segment email communications based on information from opted-in customers, such as on-site behavior and product interests.
 

Mother's Day email open rates peak post-holiday: survey

Emails with "Mother's Day" in the subject line generate a 2.6% click-through rate in the week following Mother's Day versus 1.8% during the week leading up to holiday, a 44% increase, according to email marketing firm Experian CheetahMail.
 

ExactTarget reports $30 million in new funding

Email marketing company ExactTarget reported $30 million in new investment capital on April 25. Technology Crossover Ventures, Battery Ventures, Scale Venture Partners and Greenspring Associates contributed the funding. All four firms had previously invested in ExactTarget.
 

Email tool allows consumers to hit 'snooze'

Consumers can temporarily halt the delivery of email marketing communications with a new tool from email marketing firm Silverpop. The Snooze tool added to its Engage platform enables email recipients to cancel delivery of company communications and set the date upon which to begin receiving communications again.
 

Epsilon security breach exposes consumer email addresses

Email marketing vendor Epsilon said late last week that it detected a security breach March 30 that compromised the names and email information of several clients' customer databases. Impacted companies include JPMorgan Chase & Co., Walgreens, Best Buy, Ameriprise Financial and TiVo, according to media reports. Epsilon said April 6 that the breach affected about 2% of its total client base, and that no personal identifiable information, such as Social Security numbers, credit card numbers or account information, was accessed.
 

Posterous launches small business email marketing tool

Microblogging site Posterous launched a tool March 28 that allows users to send posts as email newsletters. The company developed the tool for small businesses, which account for more than 20% of its membership, as a complement to the site's social media management capabilities, said Rich Pearson, VP of marketing and business development at Posterous.
 

Domino's promotes March Madness initiative with social, e-mail

Domino's Pizza launched a Facebook contest on March 14 encouraging consumers to vote for their favorite style of pizza. The delivery chain is promoting the contest to opted-in members of the company's e-mail database, as well as its Facebook fans.
 

AARP parody e-mail campaign causes confusion among members

AARP confused some members earlier this month when it launched an e-mail campaign using fake news reports to spark conversation about the future of Social Security. The nonprofit sent 2.7 million e-mails on February 1 with real-looking news stories about seniors being forced from their homes after fictional cuts to the government program. Consulting firm M&R Strategic Services worked with AARP on the campaign.
 

Experts say e-mail marketing won't die soon: DMCNY

E-mail marketing is far from dead, but marketers will have to adjust to social media, a range of mobile devices, prioritized inboxes and new security concerns, said Anita Absey, SVP of global sales and services at Return Path, on February 10.
 

Facebook Messages poses challenge for e-mail marketing: Social Media Week

Consumer adoption of Facebook's messaging platform is challenging the relevancy of e-mail, industry experts said February 10 on the "Social Media and E-mail: A Match Made for Marketers" panel at Social Media Week in New York.
 

Goodmail Systems to shut down this month

E-mail services provider Goodmail Systems will cease operations on February 8, its chief executive told Direct Marketing News. The Mountain View, CA-based company employed 35 and was founded in 2003. Daniel Dreymann, cofounder and CEO of Goodmail, said the biggest reason for the shutdown was an aborted acquisition attempt by a firm he would only call a "Fortune 500 company."
 

B-to-c e-mail list prices drop 7% this winter: Worldata

The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata's Winter 2011 List Price Index. The consumer book buyers, consumer magazines and consumer merchandise buyers categories all saw price increases of 1.11%, the list marketing company said.
 

Ikea contest drives e-mail opt-ins, catalog requests

Ben Comer

Home furnishings giant Ikea named the finalists in its "Life Improvement Sabbatical Contest" on December 13. The company is using the program, part of a larger initiative including in-store seminars, an employee challenge and advertising, to drive opt-ins for e-mail and catalog requests. The retailer is encouraging consumers to vote on the winner.
 

E-mail open, click rates flat, report finds: Epsilon

Ben Comer

Consumers are opening e-mail messages at a steady rate, but transactional or service e-mails are getting more attention, according to a third-quarter report from marketing services provider Epsilon and the Direct Marketing Association.
 

Google eBookstore could create ad-supported book publishing model: experts

Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.
 

Facebook messaging revamp prompts strategy review

E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can use it to interact with consumers.
 

Facebook launches integrated message platform

Facebook launched a messaging system November 15 connecting e-mail, SMS and instant messaging chats and giving consumers the opportunity to open Facebook.com e-mail addresses.
 

Lyris names Stewart marketing lead, reports fiscal Q1 loss

E-mail marketing service provider Lyris has named Tina Stewart its SVP of marketing. Her hire is the company's second significant appointment under new CEO Wolfgang Maasberg.
 

New Jersey Manufacturing Extension Program to kick off e-campaign eyeing new members

The New Jersey Manufacturing Extension Program will kick off an e-mail marketing campaign in mid-November with an eye on acquiring new members.
 

Valassis, Zeta Interactive to launch digital missing child awareness program

Valassis is partnering with digital marketing agency Zeta Interactive this week to launch a charitable digital insert program to help find missing children.
 

Welcome e-mails with offers equal more transactions: Experian

Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services.
 

USA World Cup Bid Committee asks supporters to contribute soccer stories

The USA World Cup Bid Committee launched an e-mail marketing campaign October 4, asking supporters to contribute their soccer stories to boost the US' pitch to become the World Cup's host country in 2018 or 2022.
 

US Cellular launches 'Belief Project' campaign

US Cellular launched an integrated campaign, "The Belief Project," on October 1 including direct mail, e-mail, newsletters, text messaging, bill inserts and outbound calls to consumers. It also features television, radio and print ads.
 

The list churn epidemic: how to diagnose, treat and immunize your database

By Sandy Pochapin, marketing manager at FreshAddress

"Thirty percent of your house list changes their e-mail addresses annually or becomes inactive." This familiar statistic refers to an infectious disease commonly known as "list churn."
 

Valpak to launch deals site

Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.
 

Gmail enhancements will force marketers to target effectively

E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.
 

Verizon promotes paperless billing, green initiatives

Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts.
 

National Geographic Society deploys e-mail campaign encouraging Facebook 'likes'

The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.
 

Overstock.com launches sweepstakes to catch baseball fans

Overstock.com launched a sweepstakes August 16 with the Boston Red Sox baseball club to reach avid baseball fans in the New England market who may not be Overstock customers.
 

MLS, New York Red Bulls promote Henry debut with e-mail blast

Major League Soccer and the New York Red Bulls franchise sent out an e-mail blast August 9 to increase ticket sales for the team's August 11 home match. The game, against Toronto FC, was the home debut of international soccer star Thierry Henry.
 

Gold Class Cinemas promotes 'Eat, Pray, Love' cooking demonstrations

Deluxe movie theater chain Gold Class Cinemas launched an e-mail marketing campaign August 8 inviting members of its loyalty program to free 'Eat, Pray, Love' cooking demonstrations tied to the film's settings. The e-mail blast was created internally.
 

Domino's delivers e-mail campaign to support photo contest

Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.
 

AARP promotes Road Show with e-mail effort

AARP is conducting an e-mail marketing campaign to promote its series of 'AARP The Magazine' Road Show events.
 

DMA e-mail group creates educational YouTube channel

The Direct Marketing Association's E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail marketing.
 

Ideeli launches customer retention e-mail marketing campaign

Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.
 

StrongMail acquires two firms to expand services

E-mail marketing firm StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.
 

Discovery Channel launches integrated effort for 'Deadliest Catch' finale

The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter.
 

IFC Center launches e-mail campaign for fifth anniversary

The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.
 

Chevron, Texaco support credit card program with e-mail

Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card program. The e-mail campaign will focus on new offers made available throughout the entire program.
 

USA World Cup Bid Committee taps Donovan for e-mail marketing campaign

The USA World Cup Bid Committee launched an e-mail marketing campaign July 1 utilizing the newfound star power of soccer player Landon Donovan. The group's goal is to get consumers to support its effort to have the US named host country for the World Cup in 2018 or 2022.
 

Shuman Produce kicks off sweepstakes for "Produce for Kids" effort

Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.
 

Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.
 

Kodak b-to-b campaign touts scanner line

Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency Catalyst, a longtime Kodak partner, created the effort.
 

Unica releases e-mail for iPad optimization platform

Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.
 

Consumers want personalized e-mail from marketers

More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.
 

Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion

CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.
 

Constant Contact acquires NutshellMail

E-mail marketing services provider Constant Contact acquired NutshellMail, a social media monitoring firm, May 24 for an undisclosed sum.
 

Southwest to personalize e-mail, mobile for flight delay communications

Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.
 

E-Dialog acquires MBS for $22.5 million

E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.
 

Harte-Hanks reports 8% Q1 revenue decrease

Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million in Q1 2009.
 

IHG debuts iPhone app with e-mail push

InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.
 

Army National Guard uses interactive video to recruit

The US Army National Guard launched a viral recruiting campaign on April 5 that includes social media, online video and e-mail. The push was created in-house.
 

CMT targets media buyers with integrated effort

Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.
 

iVillage, CafePress launch Earth Day photo contest

NBC Universal's iVillage Web site has partnered with user-designed apparel site CaféPress on an online photo contest celebrating Earth Day. The initiative, launched April 5, was created internally.
 

HauteLook hires StrongMail to improve daily e-mail campaigns

E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.
 

Retailers savvier about e-mail subscriber control in 2009: Responsys

Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.
 

Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort

Barnes & Noble is running a Web-focused campaign to promote the March 23 release of "Matterhorn," a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.
 

Diapers.com testing social media, e-mail integration with Responsys' tool

Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix.
 

Marketers have data, but unsure what to do with it: Unica study

Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm.
 

Ragu 'Good Start' contest targets moms

Unilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August.
 

Men's Wearhouse launches tuxedo campaign for prom season

Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.
 

E-mail scam targets American Airlines customers

Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.