E-mail marketing firm Emma goes green

Share this article:

E-mail marketing firm Emma has entered into a partnership with nonprofit Plant-It 2020 to plant five trees for each new client it signs for e-mail marketing.

Through a partnership with the reforestation nonprofit, Emma aims to strengthen non-harvest forests across the US and increase its e-mail marketing client list.

When a firm signs up with Emma for e-mail, Emma donates enough money to have five trees planted.

Emma claims to sign up about 300 firms per month and hopes that this campaign will help them plant 15,000 trees in 2008. In the program's first month almost 1,000 new trees have been donated and will be planted in Oregon.

Emma's tree-planting efforts began in the spring of 2007 with a campaign called Vote for Trees (www.votefortrees.com), which asked consumers to vote yes on trees. For the first 5,000 yes votes cast, Emma planted a tree.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.