E-mail marketers' salaries rise, budgets level

Share this article:

While salaries have increased for e-mail marketing professionals, financial resources devoted to e-mail marketing campaigns have remained flat, according to a new study by JupiterResearch.

In its report, "E-mail Spending and Governance 2007," JupiterResearch, New York, found that the average amount companies spend on personnel budgets for e-mail marketing is $182,067, up from $169,710 in 2005.

Although the average number of full-time e-mail marketing professionals remains consistent at three, salaries have increased from $50,526 in 2005 to the current average of $63,547.

Despite growth in salaries, the study suggests budgets do not match the importance organizations place on e-mail marketing. The majority of marketers annually allocate less than $250,000 to each of the discrete e-mail functions of acquisition, retention and creative.

A separate 2006 Jupiter executive survey also indicated budgets for e-mail marketing remained relatively consistent year over year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US