E-mail is popular this holiday, but marketers should be careful
With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays present a dangerous time for e-mail marketers, because consumers' inboxes are just inundated with marketers hoping against good sense that more mail means more orders," said Michael Dickerson, GM and SVP of e-marketing solutions for Premiere Global Services.
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