E-Dialog to Develop E-Mail Newsletter for Schering Laboratories

Share this article:
E-mail marketing services provider e-Dialog will develop and manage an e-mail newsletter for pharmaceutical company Schering Laboratories, e-Dialog said yesterday. The newsletter will offer news and information to help consumers cope with allergies.


The monthly newsletter will be available for free to consumers who fill out a personal allergy profile developed by Schering Laboratories and available at various allergy-related Web sites. Schering Laboratories, based in Lexington, MA, markets Claritin, a prescription allergy relief medicine.


E-Dialog said it will design the newsletter and track responses. The company plans to provide Schering Laboratories with permission-based data so it can continually update and personalize its user allergy profiles.


The newsletter will include answers to questions about allergies and their treatment. Schering Laboratories said input from newsletter recipients will be used to shape the content of the publication.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.