E-Dialog acquires mobile firm M3

Share this article:

E-mail marketing firm e-Dialog has acquired Philadelphia-based mobile services company M3. The firms announced the deal on April 21.

“We had been taking a wait-and-see approach with mobile to see what direction it took,” said John Rizzi, CEO of e-Dialog. “We already had a strong presence in Europe where the market is more mature. We realized the opportunity is real and that customers are really adopting it.”

No layoffs are planned, according to e-Dialog, which is part of GSI Commerce's Marketing Services division. M3's staff will report to Rizzi.

“It's important that consumers' experience is similar in mobile as in other channels they already use,” said Rizzi. “They're used to highly sophisticated e-mails from their favorite retailer, and they expect the same in the mobile world.”

There are no client conflicts between the two companies, said Rizzi.

Last fall, GSI Commerce made two acquisitions to strengthen its interactive offerings. The company bought Retail Convergence, which operates e-commerce site RueLaLa.com, and affiliate marketing agency Pepperjam.

Representatives from e-Dialog and M3 could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.