E-Dialog acquires mobile firm M3

Share this article:

E-mail marketing firm e-Dialog has acquired Philadelphia-based mobile services company M3. The firms announced the deal on April 21.

“We had been taking a wait-and-see approach with mobile to see what direction it took,” said John Rizzi, CEO of e-Dialog. “We already had a strong presence in Europe where the market is more mature. We realized the opportunity is real and that customers are really adopting it.”

No layoffs are planned, according to e-Dialog, which is part of GSI Commerce's Marketing Services division. M3's staff will report to Rizzi.

“It's important that consumers' experience is similar in mobile as in other channels they already use,” said Rizzi. “They're used to highly sophisticated e-mails from their favorite retailer, and they expect the same in the mobile world.”

There are no client conflicts between the two companies, said Rizzi.

Last fall, GSI Commerce made two acquisitions to strengthen its interactive offerings. The company bought Retail Convergence, which operates e-commerce site RueLaLa.com, and affiliate marketing agency Pepperjam.

Representatives from e-Dialog and M3 could not be immediately reached for comment.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.