E-Dialog acquires mobile firm M3

Share this article:

E-mail marketing firm e-Dialog has acquired Philadelphia-based mobile services company M3. The firms announced the deal on April 21.

“We had been taking a wait-and-see approach with mobile to see what direction it took,” said John Rizzi, CEO of e-Dialog. “We already had a strong presence in Europe where the market is more mature. We realized the opportunity is real and that customers are really adopting it.”

No layoffs are planned, according to e-Dialog, which is part of GSI Commerce's Marketing Services division. M3's staff will report to Rizzi.

“It's important that consumers' experience is similar in mobile as in other channels they already use,” said Rizzi. “They're used to highly sophisticated e-mails from their favorite retailer, and they expect the same in the mobile world.”

There are no client conflicts between the two companies, said Rizzi.

Last fall, GSI Commerce made two acquisitions to strengthen its interactive offerings. The company bought Retail Convergence, which operates e-commerce site RueLaLa.com, and affiliate marketing agency Pepperjam.

Representatives from e-Dialog and M3 could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.