The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.
Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
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