Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.
Web transactions accounted for one-fourth of comp sales increases, helped in part by an improved free shipping strategy.
As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.
Third-party sellers "same store sales" increased 30% on Amazon, a four-point rise over June. Sales on eBay and other online marketplaces declined.
Its 20% stake in Suning will give it access to 1,700 same-day delivery stations.
E-commerce players with intimate knowledge of Amazon think Marc Lore may have the time, money, and business model to keep the new marketplace aloft.
Nearly a third of women in an online shopping community said they used Amazon's one-day sale to begin their Christmas shopping.
Online sales were 97% of what they did on the first big Christmas shopping day, and 60% of Cyber Monday's.
Not all social mentions were kind to Amazon, but mentions were up 50% and sales increased 80%. Most of all, Jeff Bezos and company got the jump on the competition.
Walmart joins the party and thousands of retailers look to bask in the glow of Amazon's big event.