E-commerce

One on One: Trevor Legwinski on Individualizing the Customer Experience

E-commerce

One on One: Trevor Legwinski on Individualizing the Customer Experience

Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

5 Personalization Lessons from Alice + Olivia

E-commerce

5 Personalization Lessons from Alice + Olivia

How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.

Commerce Cloud: An Icebreaker for the Customer Success Platform

E-commerce

Commerce Cloud: An Icebreaker for the Customer Success Platform

In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

A Rainbow Cloud for a Nuanced Customer Journey

E-commerce

A Rainbow Cloud for a Nuanced Customer Journey

Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

E-commerce

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

Why Amazon Might Make NFL Streaming Work

E-commerce

Why Amazon Might Make NFL Streaming Work

One on One: Sergio Restrepo on Translation and Production on a Global Scale

E-commerce

One on One: Sergio Restrepo on Translation and Production on a Global Scale

Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production

Grocery Industry Ripe for Digital Transformation

E-commerce

Grocery Industry Ripe for Digital Transformation

Grocery shopping habits are shifting and marketers will need to adapt

Q&A with Oracle's Katrina Gosek

E-commerce

Q&A with Oracle's Katrina Gosek

Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

One on One: Yahoo's Courtney McKlveen on Retail Advertising

E-commerce

One on One: Yahoo's Courtney McKlveen on Retail Advertising

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

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