Salesforce Deploys Retail Consultants

Share this content:

A new service features consulting from top retail practitioners of the company's marketing cloud.

No matter how “one-stop” marketing cloud providers attempt to make it, personalization still requires the personal touch. To that end, Salesforce announced the debut of a force of strategic retail consultants at this week's National Retail Federation show in New York.

“Retailers were among the first to monetize the Internet. It's retailers at the forefront of any trends. They also face unique challenges in putting customers on the proper journeys,” says Meghann York, director of product marketing for Salesforce Marketing Cloud. “The people in professional services have really, really deep expertise with retail and with using Salesforce.”

For $6,500 a month, retail users of the marketing cloud can get personal assistance from these experts, known formally as the Strategic Retail Professional Services unit. At the same time, Salesforce introduced a free service called the Strategic Framework that helps retailers define their digital goals through interviews and workshops. Included in the service are path-to-value analyses, email and mobile content templates, and specific toolkits for retailing verticals such as grocery, drug, apparel, and furniture.

General subscriptions to Salesforce Marketing Cloud start at $400 a month.

close

Next Article in E-commerce

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above