Outdoor retailers use NetSuite to integrate e-commerce

Share this content:
Price is key to e-commerce satisfaction: ForeSee survey
Price is key to e-commerce satisfaction: ForeSee survey

NetSuite announced on August 3 the signing of three new accounts—Hydro Flask, Solio, and X-1 headphones—at the Outdoor Retailer Summer Market at the Salt Palace Convention Center in Salt Lake City, says Roman Bukary, AVP of manufacturing, wholesale, and distribution at NetSuite.

X-1 manufactures waterproof headphones, Hydro Flask manufactures water bottles, and Solio is a purveyor of solar-powered chargers and flashlights.

NetSuite will be providing the same integrated capabilities for all three of its new clients, Bukary says, using its SuiteCommerce solution. SuiteCommerce is an integrated platform that NetSuite announced in May, designed to connect CRM and e-commerce.

During the past three to five years NetSuite has been making a push to sign outdoor retail clients, he says. “What's relevant for them is that we provide e-commerce capabilities, everything from the catalog to check-out,” Bukary says. “They're looking to sell online [and] they're looking to sell through mobile.” He adds that outdoor retailers are investing in multichannel strategies.

Bukary notes that NetSuite already has a host of outdoor retail clients, including clothing company Mountain Khakis and Terry Bicycles.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above