Next up for NetSuite: content management for e-commerce

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Andy Lloyd
Andy Lloyd

NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, the company's GM of e-commerce products during a small meeting with reporters at its SuiteWorld 2012 conference in San Franciso on May 16. Although NetSuite doesn't currently have a fully integrated CMS system for retailers and e-commerce customers, Lloyd said that in 2013, this capability will be brought into the NetSuite SuiteCommerce System.

During his keynote address at the conference on May 15, NetSuite CEO Zach Nelson announced SuiteCommerce, a platform that connects CRM and ERP to e-commerce. Nelson said NetSuite is repositioning itself to focus more on its e-commerce strategies.

Lloyd said that it was unclear whether this capability would come through an acquisition of a content management company, or if it would be developed by the NetSuite team. Either way, he said, it would have to fit in seamlessly with the SuiteCommerce platform, and, as such, would connect the e-commerce platform and product descriptions to CRM.

Content management for e-commerce sites is important because it allows customers to learn more about products before buying, he said. “It highlights that selling online is different from selling in person,” he said. Customers can't, for example, pick up and item in their hands and examine it before they buy — they have to learn about it from the website. “We will invest very deeply in that,” he said.

The reason the current SuiteCommerce system doesn't have a CMS built in is because “we felt like getting the architecture right first,” he said. “Content is right on the heels of that.”

Once a CMS is built in, Lloyd claims SuiteCommerce will be even more powerful because “isn't it easier if you know which products you're actually selling?” The idea of the CMS, he said, will be to optimize not only the product assortment on the e-commerce sites, but the text around them as well.

NetSuite currently conducts two software updates each year — one at the beginning and another mid-year.

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