News Byte: Thanksgetting and Black Friday Go Mobile

Share this content:
It's not about Thanksgiving; it's about Thanksgetting.
It's not about Thanksgiving; it's about Thanksgetting.

The age-old Thanksgiving procession of dinner table to sofa has been diverted. Now, on Thanksgetting (as the shopping portion of the venerable holiday might well be branded), the new sequence is dinner table to tablet to sofa.

Overall online sales increased by 20% on Thanksgiving Day and purchases made via mobile devices accounted for 26% of online purchases, according to the  IBM Digital Analytics Benchmark.  Mobile sales accounted for 22% of Web-based Black Friday sales, which increased by 19% over 2012.

Mobile's showing was truly a holiday spectacular. Its share of the total online take was up 43% over last year, and mobile devices accounted for more than 40% of website traffic on Turkey Day and Black Friday. Session lengths on cell phones and tablets were up between 4% and 5%.

When it comes to devices, smartphone users try, but tablet users buy. Smartphones drove 25% of all online traffic on Black Friday compared to tablets at 14%, but tablets drove 14% of Web sales, double that of smartphones. Tablet users also averaged 15% more per order than smartphone users, spending $132.75 versus $115.63.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here