News Byte: Mobile Multiplies Cyber Monday Money

Share this content:
News Byte: Mobile Multiplies Cyber Monday Money
News Byte: Mobile Multiplies Cyber Monday Money

Website retailers continued to best previous Cyber Monday records yesterday, posting $2.29 billion in sales, according to Adobe. Fueling the increase were smartphone and tablet users who made 18.3% of purchases an 80% increase in mobile activity over 2012, the company reported.

Tablets were the preferred mode of purchase for mobile users, and iPads were far and away their favorite brand. The Apple products accounted for 10% of total Cyber Monday sales; Android versions logged just 1%.

The peak selling hour came between 8 p.m. and 9 p.m., when $150 million of the total $419 million in mobile purchases was booked, according to Adobe, which based its reporting on 900 million-plus visits to some 2,000 retail sites. The company claims that 70% of online purchases made with the top 500 U.S. retailers are funneled through its Adobe Marketing Cloud.

IBM's Digital Analytic's Benchmark report for Cyber Monday reported that the online sales total represented a 20.6% increase over last year. It had mobile accounting for 17% of online sales, which it calculated as a 55% increase over 2012.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above