News Byte: Mobile Multiplies Cyber Monday Money

Share this content:
News Byte: Mobile Multiplies Cyber Monday Money
News Byte: Mobile Multiplies Cyber Monday Money

Website retailers continued to best previous Cyber Monday records yesterday, posting $2.29 billion in sales, according to Adobe. Fueling the increase were smartphone and tablet users who made 18.3% of purchases an 80% increase in mobile activity over 2012, the company reported.

Tablets were the preferred mode of purchase for mobile users, and iPads were far and away their favorite brand. The Apple products accounted for 10% of total Cyber Monday sales; Android versions logged just 1%.

The peak selling hour came between 8 p.m. and 9 p.m., when $150 million of the total $419 million in mobile purchases was booked, according to Adobe, which based its reporting on 900 million-plus visits to some 2,000 retail sites. The company claims that 70% of online purchases made with the top 500 U.S. retailers are funneled through its Adobe Marketing Cloud.

IBM's Digital Analytic's Benchmark report for Cyber Monday reported that the online sales total represented a 20.6% increase over last year. It had mobile accounting for 17% of online sales, which it calculated as a 55% increase over 2012.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here