News Byte: Free Shipping is now Table Stakes for E-Coms

Share this content:
A decision-maker for 77% of shoppers
A decision-maker for 77% of shoppers

Eighty percent of Americans shopping Internet sites consider shipping in general—and free shipping specifically—to be an important factor in their purchase decisions. Almost half (47%) say they pay more attention to shipping in their consideration process than they did three years ago and a slightly larger number (49%) say they have abandoned their carts because of high shipping costs.

These findings are the result of an October telephone survey of more than 1,000 adults in the United States commissioned by Pitney Bowes. The interviews also revealed:

  • Free shipping is an immensely greater marketing tool (77% of respondents) than is fast shipping (19%).

  • While free shipping's king, fast shipping's still important. More than 80% who made online purchases last year said they tracked a package.

  • The threshold shipping price for abandonment is $20, on average. For men, it's $24.

"There's now a blurred line between the decision on shipping method and the seletion of a product in the overall buying decision," says Jim Hendrickson, VP and GM of shipping solutions for Pitney Bowes.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above