News Byte: Big Biz on Small Business Saturday

Share this content:
News Byte: Big Biz on Small Biz Saturday
News Byte: Big Biz on Small Biz Saturday

Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.

Consumers who knew that the day after Black Friday was Small Business Saturday spent an estimated $5.7 billion with independent merchants on the day, a nearly 4% increase over last year, according to a survey conducted by the National Federation of Independent Business and American Express.

Awareness of the retail event sandwiched between Black Friday and CyberMonday rose by 4 percentage points over 2012 to 71% of the population. “In just four years the nation has adopted Small Business Saturday and made it part of the holiday shopping tradition,” says Susan Sobbott, president of American Express OPEN, a card aimed at small business owners.

Besides American Express, this year's Small Business Saturday sponsors included the U.S. Postal Service, Federal Express, Twitter, and Foursquare. Organizers claimed that 325,000 tweets were sent during November to support the day.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above