Michael Robinson named VP of e-commerce at Martha Stewart Omnimedia

Share this content:
A screenshot of the "shop" page on marthastewart.com
A screenshot of the "shop" page on marthastewart.com

Martha Stewart Living Omnimedia has appointed Michael Robinson as its VP of e-commerce, says Jeanne Meyer, SVP of communications at the company.

In December, Martha Stewart Living Omnimedia announced a strategic partnership with JCPenney Co. Inc., Meyer says. Robinson's hire was a direct result of the partnership, she says.

Robinson was hired “primarily to drive the launch of dedicated Martha Stewart e-commerce stores powered by JCPenney,” Meyer says. The e-commerce stores are set to launch during early 2013, she says.

Robinson will report directly to Martha Stewart Living Omnimedia President and COO Lisa Gersh, Meyer says. He will also work closely with Patsy Pollack, the company's VP of merchandising, she says. Robinson will be based in Martha Stewart Living Omnimedia's New York office, and it is yet to be determined how many employees will report to Robinson, Meyer says.

Meyer declined to disclose whether or not it used a recruiter to fill the VP position.

Robinson had previously worked for Anthropoligie, a subsidiary of Urban Outfitters, as the head of e-commerce at Anthropologie Europe. He has also worked as a consultant and manager for Smith & Hawken and Banana Republic.

Michael Robinson, VP of e-commerce at Martha Stewart Omnimedia

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above