Google, Amazon Set to Open New Brick-And-Mortar Stores

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Online giants will open new stores

Amazon Bookstore
Amazon Bookstore

Amazon and Google have some new addresses.

Amazon will open convenience stores that sell milk, produce, and other consumables, according to the The Wall Street Journal.

Consumer will be able to use their smartphones around the shops to place orders, or place their orders ahead of time and have them delivered to their car at drive-up destinations.

This is the latest development in Amazon's ongoing multi-front war with Wal-Mart. The Seattle eTailing giant is focusing on opening retail shops while Wal-Mart recently bought Jet.com to bolster its online operations.

The Wall Street Journal did not include the locations of the Amazon convenience stores and Amazon declined to comment to the publication.

In 2014, Amazon opened its first brick-and-mortar location, which served as a mini-warehouse to accommodate couriers and customers in New York with one-day delivery. Amazon has also opened several brick-and-mortar book store locations recently.

Whereas Amazon is setting up permanent locations, Google continues to take the pop-up approach, announcing the opening of a retail space that will demo its recently released Pixel smartphone, the Daydream View VR headset and Google Home, a home assistant device.

The new Google brick-and-mortar location, which will be at 96 Spring St. in New York, is being billed as a “pop-up” shop, otherwise known as not a permanent location. Google has yet to announce the opening of similar stores around the country. In 2012, Google created a similar pop-up to allow consumer to interact with the then released Google Glasses.

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