Father's Day Mobile Sales Increase 37%

Share this content:

iOS users lead the charge, spending $30 more per order than Android users. Pinterest tops Facebook for purchase influence.

Department store and home goods sites tie up the most sales.
Department store and home goods sites tie up the most sales.
 

Mobile traffic accounted for more than 38% of online retail traffic during the week leading up to Father's Day, up more than 26% from last year. In addition, purchases made via mobile devices increased by 37%, accounting for 19% of all online sales, according to the IBM Digital Analytics Benchmark, a cloud-based platform that tracks transactions and raw data from some 800 U.S.-based retail sites.

Online sales overall were up 14% over Dad's Day 2013, paced by a 30% increase on department store sites and a 21% lift in home goods. Socially speaking, it was Pinterest that had the biggest influence on purchases. Shoppers referred from the network averaged $142.75 per order while Facebook referrals spent $99.43.

Other Father's Day highlights:

  • Smartphones drove 25% of all online traffic versus 13% for tablet, but the larger format mobile device continues to make the sale. Tablets drove just over 12% of all online sales versus 6.4% for smartphones.
  • Apple rules the register. Its iOS format accounted for 15% of sales compared to only 3.4% for Android. On average, iOS users spent $103.85 per order to Android users' $73.08.
  • Moms get slightly more respect than dads. The average online order during Mother's Day week was $125.23, while dads merited $119.37.
Loading links....
close

Next Article in E-commerce

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here