The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production
Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store
The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.
Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
PayPal, Google Wallet, and Apple Pay will vie against a known quantity as Amazon offers its payment system to other merchants.
Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.
On Friday the state will order remote sellers to collect and remit sales tax. Catalogers want to mount a legal challenge.
Walmart Pay marks the retailer's exit from the Merchant Customer Exchange consortium that includes Target, Best Buy, and CVS.
Forcing Internet sellers to collect local taxes is "misguided and destructive," say Marco Rubio and three others in a letter to leadership.
The most highly capitalized Web startup in memory just became more so as it steers a re-engineered business plan into the holidays.
A new study shows that the number of items a consumer purchases in his first visit to an e-tailer is telling of his future buying behavior.
A study finds that 44% of consumers bypass all other sites and head directly for Amazon when searching for products.
Email continues to be a marketing staple because it works without busting the marketing budget—and marketers continue to reinvent it.
Third-party sellers "same store sales" increased 30% on Amazon, a four-point rise over June. Sales on eBay and other online marketplaces declined.
Not all social mentions were kind to Amazon, but mentions were up 50% and sales increased 80%. Most of all, Jeff Bezos and company got the jump on the competition.
The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.
Willingness to pay for it could be the reason. Price is number four on their list of considerations, says a study.
Ross Ulbricht rode the Silk Road to a life sentence without parole. Does the same fate await even some well-intentioned webmeisters?
Both Walmart and Toys R Us dropped prices after Black Friday and raised them after Super Saturday. But Amazon held steady throughout.
A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.
Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.
Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.
The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.
The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.
U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.
The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
Remote sellers' hopes for paying a single tax rate based on their business locations may have been dashed in a House Judiciary Committee hearing.
Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Customer satisfaction with online retail is at the lowest level in 12 years, though overall retail satisfaction continues to rise.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.