More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.
The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.
More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.
Willingness to pay for it could be the reason. Price is number four on their list of considerations, says a study.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.
Nearly a third of American men say they shop online at least once a week. Only 18% of women make the same claim.
85% of consumers polled find online reviews important while making a purchase
The move puts pressure on Walmart, Amazon, and Best Buy, all of which now have higher minimums.
That's up 12%, according to Adobe, and represents nearly one third of annual Internet retail sales.
Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.
Both Walmart and Toys R Us dropped prices after Black Friday and raised them after Super Saturday. But Amazon held steady throughout.
Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.
Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.
Prime Now offers Prime members in Manhattan free two-hour delivery or one-hour service for $7.99.
Amazon led online retail's holiday surge, along with other third-party marketplaces like Google Shopping and Newegg.
Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.
Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.
Shoppers aren't spending more on the Web, but a bigger base of digital shoppers—especially via mobile—posted a 17% increase in online sales over the weekend.
New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.
An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.
Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.
Santa's not the only one making holiday lists for young folks. Accenture is, too, and here's its handicapping of millennial shopping for Thanksgiving and the day after.
The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.
It indicates it's serious about the retail business, charging $95 a year for deliveries to Amazon Prime's $99.
The e-commerce king will hit the bricks for the holidays, just a stone's throw from Macy's.
Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.
U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.
The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.
Craig Hayman directed SaaS solutions for e-commerce during his 15-year career at Big Blue.
iOS users lead the charge, spending $30 more per order than Android users. Pinterest tops Facebook for purchase influence.
New research shows that e-commerce may be just as valuable to B2B as to B2C.
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
It promises its e-commerce customers up to 18% increases in sales with the addition of PayPal's Bill Me Later service.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.
The Internet retailer increases the fee of its popular membership plan by $20 to stimulate revenues.
Rep. Bob Goodlatte (R-VA) sets requirements for a remote sales tax law.
Remote sellers' hopes for paying a single tax rate based on their business locations may have been dashed in a House Judiciary Committee hearing.
The social network's four-year-old competitor to Gmail falls flat on its, well, Facebook.
Working with partners, IBM expects to deliver 150 digital marketing solutions that aim to accelerate campaign deployment and maximize ROI.
The eyeglass seller's director of online experience, Tim Riley, talks about the company's explosive growth.
The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.
A recent study shows that customers don't like to "wait in line" when online.
Shoppers made 46% more purchases on mobile devices than they did in 2012, according to IBM.
General merchandise site Fuugo consummated more than a third of its sales in Australia and Scandinavia last year.
Play kitchens merited 68% more searches than Xboxes, says a British study.
Websites' bells are ringing because in-store registers aren't; half of shoppers plan to wrap up holiday shopping online.
Even more believe that companies delete negative critiques of their products and services online.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.
Mobile's portion of online sales increases by 40%; tablet shoppers out-purchase smartphone wielders.
The widely recognized measure of purchase intent tumbles again after plummeting in October.
Globalization of e-coms demands new features for cross-border tax calculations, the company says.
Three quarters of Americans say free shipping makes them press the buy button. Only 19% say fast shipping does.
While some consumers favor the immediacy of in-store shopping, others prefer the convenience of buying online.
But a shorter shopping season could trim $1.5 billion from holiday sales totals, says the company's annual sales forecast.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
'Webrooming'—browsing online and buying in-store—will overtake showrooming this year, says an Accenture survey.
A Q&A with Facebook's Jonathon Colman, former principal experience architect at REI, reveals the adventurous side of his marketing career.
The digital marketing-tech company launches two products designed to support real-time multichannel marketing.
House Judiciary Committee guidelines for new Marketplace Fairness Act receive warm reception from both remote sellers and brick-and-mortar retailers.
What marketers need to know about new domain extensions
The hiring of former Ticketmaster exec Nathan Hubbard as head of commerce has retail tongues wagging about Twitter's future plans.
Despite the passing of The Marketplace Fairness Act this past April in the Sentate, the bill faces a rough road in the House.
Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?
The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.
PopShops provides online marketers with up-to-date product information.
When building a marketing plan, marketers shouldn't discount e-commerce, because not every element is about an immediate purchase.
A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.
It's relatively easy to engage customers on e-commerce websites when marketers know who those customers are, but what about customers who don't sign in?
How the high-tech leader got its marketing and tech teams to rally around a common goal
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
OneCupConnection.com heats up the customer experience with its subscription commerce program.
Google analyzes the middle ground between where online ends and offline begins.
E-commerce sites rethink their promotional strategies as they weather the Hurricane Sandy social storm.
Walmart is stepping up its integration of its online and in-store properties by creating a proprietary search engine called Polaris.
Rotary, a power equipment replacement parts company, has launched an online store available in the U.S. and Canada.
The Vitamin Shoppe, a health supplement provider, has named Stephen Bontempo to the newly-created position VP of e-commerce.
NetSuite announced August 3 the signing of three new accounts—Hydro Flask, Solio, and X-1 headphones—at the Outdoor Retailer Summer Market at the Salt Palace Convention Center in Salt Lake City.
Kitsy Lane, an e-commerce platform for small fashion businesses and entrepreneurs, launched July 24.
The NFL Players Association launched an e-commerce site called the NFLPA Shop on July 11.
According to a new study by Monetate, tablets may just be the future of e-commerce, more so than mobile or PCs.
Fashion website Refinery29 has launched its revamped e-commerce site, R29 Shops.
Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.
Mary Beth Keelty, VP of marketing & sales development at Zeta Interactive on why e-commerce is a game changer for direct marketers.
Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.
Martha Stewart Living Omnimedia has chosen Michael Robinson to be its VP of e-commerce.
Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.
High-end design and functionality are essential to high-end e-commerce websites. So said Alexis Maybank, founder and CSO of Gilt Groupe, at the Internet Retailer Conference & Exhibition on June 7.
Channel IQ launched what it calls the first ever e-commerce directory designed to foster relationships between retailers and manufacturers.
Facebook as a real e-commerce channel in the future? That's going to come down to building trust and engagement with a marketer's specific audience.
The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
Thomas Mueller explains why brands don't have to be everywhere at once in order to be successful and provides other e-commerce and branding tips.
David Zwang dives deep on some of the biggest challenges facing marketers today and what they can do to overcome them.
Facebook's ubiquitous reach now extends into the social commerce arena.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...