Amazon Prime Gets a Boost From Sprint

Share this content:

Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.

Sprint this week began offering its subsribers Amazon Prime membership on a monthly basis. The $10.99 monthly charge to their Sprint bills adds up to more than the $99 annual fee that Amazon charges, but the option promises to spur trial for the premier service plan and gives Sprint users flexibility to add or drop the service.

“It's an interesting opportunity for Sprint and its customers. Without the long-term commitment, Amazon could attract new consumers like binge shoppers or 20-somethings,” saysTom Caporaso, CEO of Clarus Commerce, operators of

Amazon is hoping the deal might spur more mobile transactions. “We know customers love shopping on their mobile devices…so we're excited to team up with Sprint to introduce this special Prime office,” Amazon SVP Jeff Blackburn said in a statement announcing the partnership.

In a highly competitive wireless marketplace, Sprint aims to gain an advantage with Amazon's extensive music playlists. The company claims that 73% of its subscribers listen to streaming music on their phones daily compared to only 66% of Verizon users.

Caporaso added that he wouldn't be surprised if Amazon worked out exclusive offers for Prime members on Sprint.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above