2013 Essential Guide to Data-Driven Marketing

Share this content:
Get the data info you need in the 2013 Essential Guide to Data-Driven Marketing
Get the data info you need in the 2013 Essential Guide to Data-Driven Marketing

Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.

Editor's Note: Data Is a Marketer's Best Asset
Marketers look to gain an edge by using analytics.

Hot List: 4 Data Issues Marketers Should Not Ignore
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.

Navigating the Murky Boundaries of Privacy
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications

Q&A: Sarah Branam, privacy manager, Epsilon
Epsilon knows the advantages—and risks—of collecting consumer data.

Data in Harmony
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.

3M's Tribal Advantage
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.

Marketers Sound Off: Trends to Watch
Overlook this Data Issue and Lose Customers: Don't get so distracted by Big Data that other challenges or opportunities go unheeded.

The ROI of Marketing Data
Building the business case for data investment to impact marketing.

Looking for the complete PDF?

Loading links....

Next Article in E-commerce

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here