June 04, 2012
E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA
Saskia Sorosa, the NBA's VP of multicultural marketing sits down Direct Marketing News senior editor Ryan Joe to discuss the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
This video is Part 2 in the Direct Marketing News "E-commerce Video Series."
Get more in-depth e-commerce info in our June issue.
Read our éne•bé•a cast study.