June 04, 2012

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

Saskia Sorosa, the NBA's VP of multicultural marketing sits down Direct Marketing News senior editor Ryan Joe to discuss the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.

This video is Part 2 in the Direct Marketing News "E-commerce Video Series."

Get more in-depth e-commerce info in our June issue.

Read our éne•bé•a cast study.

Related Articles
Related Topics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in E-commerce

Electronic Retailers Take a Flier at the Marketplace Fairness Act

Electronic Retailers Take a Flier at the Marketplace ...

A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.

A Cup of Convenience Can Deliver a Latte Customer Love

A Cup of Convenience Can Deliver a Latte ...

OneCupConnection.com heats up the customer experience with its subscription commerce program.

Discovering the "nonline" land in the world of e-commerce

Discovering the "nonline" land in the world of ...

Google analyzes the middle ground between where online ends and offline begins.