E-commerce: United we stand

One topic I heard over and over again from exhibitors at the Internet Retailer Conference and Exhibition this week in Boston was that merchants are overwhelmed by the number of current solutions meant to enhance their Web sites and drive performance.

With this in mind, several vendors were talking up recent – or soon to be announced -- alliances with other providers of related or complementary services designed to provide merchants with the convenience of one-stop shopping. In some cases, these were simple reselling agreements while in others, the software from a variety of vendors had been integrated under one brand’s umbrella platform.

In an example of the latter scenario, on-demand e-mail and marketing automation solutions provider Responsys announced fully embedded integrations within its platform for recommendation, testing and targeting solutions. Available directly from within the Responsys Interact Campaign interface will be Aggregate Knowledge, Baynot, Certona, Coremetrics, MyBuys, Omniture, Proclivity Systems, richrelevance and Strands.

Several attendees at the show suggested that such alliances might be a precursor to possible merger and acquisition deals in the future.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...