E-Commerce Nowhere Near Jet Engine Stage , Bezos Tells Catalogers

Share this article:
CHICAGO -- E-commerce is beyond the Kitty Hawk stage but nowhere near the jet engine, Jeff Bezos, founder and CEO of Amazon.com told attendees at yesterday's 19 Annual Catalog Conference & Exhibition.


Bezos told direct marketers what online tactics have worked for Amazon during his keynote address. With an active customer base of 26 million and 31 million visitors per month, he said one of the most important lessons Amazon has learned was to listen to its customers, especially their e-mails.


While often laced with profanity, the most honest feedback a company will ever receive will be via e-mail, Bezos said.


"E-mail turns off the politeness gene," he said.


Because of that feedback, Amazon has implemented many changes to its Web site and its services.


Partnerships were another thing hailed by Bezos. Currently, Amazon has more than 740,000 associate partners that sell through its site. And while 30 percent of orders placed on Amazon are not for its own merchandise, Bezos said, those associate relationships were a help rather than a detriment.


Bezos took the opportunity to reveal Amazon's new partnership during his speech. He announced that J&R Electronics was Amazon's newest online partner joining the rank of other high-profile Amazon partners such as Toys 'R' Us and Target.


Bezos also talked about differentiating with technology. He said Amazon has made huge technological investments that have paid off, citing the personalization features such as recommendations and purchase history on the Amazon site as one of its customers favorite features.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.