**E-Commerce Draws Record Attendance, Growing Interest at Fulfillment Show

Share this article:
CHICAGO -- The 4th annual Parcel Logistics Expo opened here yesterday to record first-day crowds, accenting the growing attention that fulfillment processes are receiving because of e-commerce.


The convention expects to attract more than 1,300 attendees, not counting exhibitors, speakers and press, during the three-day event that ends tomorrow, according to Joel Dunkel, group show manager. The expected attendance is up more than 200 attendees from last year, he said, and is a key reason the convention will move to the larger McCormack Convention Center in downtown Chicago for next year's show.


Dunkel pointed out his convention's new special exhibit hall, called the E-fulfillment Technology Center, as an example of how the Internet has boosted the show and the industry.


"None of those companies used to be with us, and now they are," he said.


In addition, Dunkel said, the convention added the word "logistics" to its name to better situate itself with the expanding technical marketplace that e-fulfillment has spawned.


In similar fashion to comments made at last April's National Conference on Operations & Fulfillment in Orlando, FL, convention attendees here were saying that back-end processes could no longer be considered less important than sexier marketing worries such as ad campaigns.


"We were once the nerds of global commerce," said Calvin Darden, senior vice president of U.S. operations at United Parcel Service, during his keynote luncheon address. "My, how things have changed."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.