E-centives Tapping Into Promotion Site's Membership

Share this article:
Online direct marketing infrastructure firm e-centives Inc. will provide promotion services for BidCentives Inc. retail Web site BidCoins.com, e-centives said yesterday.


BidCoins will encourage its members to opt in to receive e-centives offers.


"We get access to a very loyal audience," said e-centives spokeswoman Stephanie Tew. "BidCentives is getting 60,000 or so new members every month. Our merchants get access to these new users."


Ira Becker, vice president of strategic alliances at e-centives Inc., Bethesda, MD, said, "With a strong loyalty rewards platform and network of partner sites, BidCentives has [proved] to be a valuable customer acquisition tool."


Last month, e-centives signed an agreement to buy Commerce Business from Inktomi Corp., Foster City, CA. Inktomi reportedly transferred employees, equipment and technology associated with its commerce division to e-centives, in exchange for up to 19.9 percent of e-centives' outstanding shares of common stock.


Late last year, e-centives made its initial public offering on the SWX New Market in Switzerland in an attempt to avoid punishing conditions that most dot-coms are facing on the Nasdaq stock exchange.


E-centives was the first U.S. company to have its primary listing on the SWX when its IPO of 3.7 million shares, worth about $49.5 million, was made in October.


Shares were trading late yesterday at $13, down more than 10 percent from the previous seven-day period and down 14 percent from the previous 30 days.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions