E-centives Buys Consumer Review's 11 Sites

Share this article:
E-centives, a provider of interactive direct marketing technologies and services, completed its acquisition of the assets of Consumer Review, the company said yesterday.


Consumer Review is a source for consumer product reviews and information on the Web. E-centives said that Consumerreview.com would be run as a separate business unit of E-centives.


E-centives will make its interactive relationship marketing platform -- including data warehousing, personalized e-mail marketing and patented couponing technologies -- available to Consumerreview.com to enhance services to its consumer visitors and advertisers. Similarly, E-centives will adopt Consumerreview.com's product review and feedback technology to its platform.


Eleven sites make up the ConsumerRE.com network of vertical Web communities, including Mtbreview.com, Audioreview.com and Photographyreview.com. These sites post thousands of reviews written by and for consumers, as well as product ratings, price-comparison services and information on where to get the best deals. Consumers also can conduct online discussions about mountain bikes, cars, photography, computers and other products.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.