E-centives Buys Consumer Review's 11 Sites

Share this article:
E-centives, a provider of interactive direct marketing technologies and services, completed its acquisition of the assets of Consumer Review, the company said yesterday.


Consumer Review is a source for consumer product reviews and information on the Web. E-centives said that Consumerreview.com would be run as a separate business unit of E-centives.


E-centives will make its interactive relationship marketing platform -- including data warehousing, personalized e-mail marketing and patented couponing technologies -- available to Consumerreview.com to enhance services to its consumer visitors and advertisers. Similarly, E-centives will adopt Consumerreview.com's product review and feedback technology to its platform.


Eleven sites make up the ConsumerRE.com network of vertical Web communities, including Mtbreview.com, Audioreview.com and Photographyreview.com. These sites post thousands of reviews written by and for consumers, as well as product ratings, price-comparison services and information on where to get the best deals. Consumers also can conduct online discussions about mountain bikes, cars, photography, computers and other products.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.