February 25, 2008
New Briefs

E-cards should be PG-13

The Federal Trade Commission amended its interpreta­tion of the Children's Online Privacy Protec­tion Act of 1998, which regulates Internet marketing to children younger than 13. It said that Web site operators should obtain parents' consent before letting users under age 13 send an e-card that includes the senders' e-mail addresses or first and last names. This guideline has implications for viral marketing efforts aimed at the tween community.
From the February 2008 Issue of Direct Marketing News »
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