Direct Line Blog

E-books finally dust print on Amazon

Share this article:
Twelve years after it sold its first book, Amazon now sells more e-books than printed copies. The e-commerce giant said just six months ago that digital books for its Kindle were already outpacing paperback and hardcover book sales. The company said it sells 105 Kindle books for every 100 print books. It excludes free e-books from its analysis because it would skew the results even higher in favor of digital formats.

The popularity of its Kindle e-books has fueled "the fastest year-over-year growth rate for Amazon's US books business, in both units and dollars, in over 10 years," the company said in announcing the milestone May 19.

What's true for Amazon, though, isn't necessarily the case elsewhere. As The New York Times piece on the news points out that e-books still only account for 14% of "all general consumer fiction and nonfiction books sold" according to Forrester Research.

Nonetheless, it's only a matter of time – sorry Library lovers – until digital outperforms print elsewhere as well. A trend we all know well in marketing. From the NYT:

Even if e-books overall do not outsell print books outside of Amazon, the online bookstore is certainly a strong indicator of a trend. E-book sales in March were $69 million, an increase of 146 percent from the year before, the Association of American Publishers said Thursday. Sales of adult hardcover books grew 6 percent while paperback sales decreased nearly 8 percent.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.