Direct Line Blog

E-book sales dash past traditional books at Barnes & Noble

Share this article:
E-book sales dash past traditional books at Barnes & Noble
E-book sales dash past traditional books at Barnes & Noble

Barnes & Noble's e-book sales have raced ahead of traditional book sales, and maybe the company's business plan, too.

The bookstore chain said this week that it sold three times as many digital books in its fiscal fourth quarter as it did physical books, and its market share of e-books grew another one to two points in Q4 while Nook-related revenue improved to more than $250 million. B&N also reported a net loss in the quarter of $59 million and revenue of $1.37 billion. Rival Amazon.com said in May that it sold more e-books than printed copes for the first time.

Barnes & Noble could respond to the developments by closing a number of stores. Joseph Lombardi, the company's CFO, noted this week that more than 100 store leases are up for renewal, according to The Wall Street Journal.

That's good news for voracious readers who want a repeat of the major sales at closing Borders locations earlier this year, but obviously bad news for B&N store employees.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Growth Hacking and the App-Spam Scam

Growth Hacking and the App-Spam Scam

Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.