Dynamics Direct Upgrades Surefire Delivery to Support Windows XP

Share this article:
Dynamics Direct Inc. has upgraded its Surefire Delivery rich media e-mail delivery technology to version 3.0 and now offers support for Microsoft's Windows XP operating system, the company said yesterday.


The service is compatible with Microsoft's Outlook XP e-mail client.


Surefire Delivery uses Macromedia Corp.'s Flash technology to deliver rich media e-mails. The e-mail campaigns are optimized for the recipients e-mail software, connection speed and operating system.


The Los Angeles-based company in August introduced a "campaign performance guarantee" program that it said "guarantees that a Dynamics Direct rich media e-mail campaign will enjoy double the response rate, as measured by click-through, compared to a text or HTML control group." The guarantee applies to retention or house-list campaigns only, the company said.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.