Dylan & Cole Sprouse

Share this article:

Online scavenger hunt is viral


Approach: DualStar Entertainment Group partnered with StyleFeeder for two weeks in August to virally market the clothing line of tween stars Dylan and Cole Sprouse. A contest, promoted on the brothers' Web site, as well as their Facebook and MySpace pages, urged fans to add Sprouse items to their StyleFeeder widgets, which exist on individuals' social networking pages. Those who added the most merchandise won autographed calendars and became the Sprouses' Top Friends on MySpace and Facebook. One winner got a phone call from the twins.


Results: One thousand fans completed entries after registering with StyleFeeder.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Features

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

Redefining the High-Value Customer

Redefining the High-Value Customer

Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but ...

Not all influencers are well-known; that doesn't make their impact any less potent.

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'