DWL, NCR Sign Joint Sales Agreement
NCR, Dayton, OH, will offer its Teradata database and insurance-specific logical data model, while DWL, New York, will provide consulting services and its CRM software for e-business.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.