DWL, NCR Sign Joint Sales Agreement
NCR, Dayton, OH, will offer its Teradata database and insurance-specific logical data model, while DWL, New York, will provide consulting services and its CRM software for e-business.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.