DuPont Debuts BTB Site for Auto Body Industry

Share this article:
DuPont Performance Coatings, a strategic business unit of DuPont, yesterday announced the launch of custom business-to-business portals for its auto body shop customers and distributors.

DuPont will use the Bowstreet Business Web Factory and Portal Automator Option to automate the offering of personalized content, data and services to North America's 60,000 auto body shops and 4,000 distributors.

The portals at give auto body shops instant access to marketing tools and promotions, online training registration and schedules, product information, technical manuals and regulatory compliance charts, business development tools and classified ads and employment services, DuPont Performance Coatings said.

Benefits include time and cost savings in areas such as online paint ordering, the DuPont unit said. For example, DuPont Performance Coatings customer service agents no longer will have to key in phone, fax and e-mail orders into an enterprise resource planning system. In addition, online marketing materials will reduce printing costs and online training registration will eliminate clerical work.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US