Dunkin' Donuts

Customer service IS direct marketing and everyone can tell

Customer service IS direct marketing and everyone can tell

I've been going to Dunkin' Donuts for a while, but it wasn't until recently that I felt like an appreciated customer.

Dunkin' Donuts social giveaways urge customers to stay engaged

Dunkin' Donuts social giveaways urge customers to stay engaged

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As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.

Dunkin' Donuts targets Groupon deal to first-time buyers

Dunkin' Donuts targets Groupon deal to first-time buyers

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Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc.

Dunkin' Donuts takes loyalty program nationwide

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Dunkin' Donuts unveiled its first national customer loyalty program, "DD Perks Rewards," on April 5. The initiative allows members to redeem unlimited rewards for purchases made with a Dunkin' Donuts Card. Dunkin' Donuts will also ask customers who register for the loyalty program to opt in to its database to receive future email and SMS marketing messages about new offers, products and store openings.

Dunkin' Donuts launches location-based campaign targeting Boston sports fans

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Coffee chain Dunkin' Donuts is running a location-based mobile marketing campaign in the greater Boston area throughout this month. Consumers who use the Scvngr mobile app to complete challenges can win rewards from Boston professional sports teams, such as discounted merchandise or free T-shirts.

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