Dunhill partners with DIY e-mail service

Share this article:

Dunhill International List Co. has announced a new alliance with self-serve e-mail marketing platform CityTwist.

 

Dunhill clients will now have access to a private label version of the CityTwist application. Don Morris, marketing director at Dunhill, said that he anticipates the partnership will provide services to existing clients and attract new customers to the 70-year-old list firm.

 

“We had a number of clients who did not like the large minimum requirements on other e-mail lists,” said Morris. “They will benefit from [CityTwist's] no-minimum system.”

 

The CityTwist application has a database of about 250 million opt-in e-mail addresses, selectable by gender and geography. The company has plans to add more demographic selects, Morris added.

 

CityTwist launched in January. Morris said that founder Lou Nobile worked with the Dunhill family on past projects.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.