Dunhill partners with DIY e-mail service

Share this article:

Dunhill International List Co. has announced a new alliance with self-serve e-mail marketing platform CityTwist.

 

Dunhill clients will now have access to a private label version of the CityTwist application. Don Morris, marketing director at Dunhill, said that he anticipates the partnership will provide services to existing clients and attract new customers to the 70-year-old list firm.

 

“We had a number of clients who did not like the large minimum requirements on other e-mail lists,” said Morris. “They will benefit from [CityTwist's] no-minimum system.”

 

The CityTwist application has a database of about 250 million opt-in e-mail addresses, selectable by gender and geography. The company has plans to add more demographic selects, Morris added.

 

CityTwist launched in January. Morris said that founder Lou Nobile worked with the Dunhill family on past projects.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.