Dun & Bradstreet to Spin Off Moody's Division

Share this article:
Business-information provider Dun & Bradstreet Corp., Murray Hill, NJ, yesterday said it would separate its Moody's Investors Service credit-rating business and its credit information division, which provides data that is used by business-to-business direct marketers and others, into two independent companies. The company, which has been under pressure from some shareholders to sell itself, said it retained investment banking firm Goldman Sachs, New York, to conduct an analysis of the split and develop a transaction structure.


The split is subject to approval by the company's board of directors and a favorable tax ruling.


The company said its business-information division, which is called the Dun & Bradstreet Operating Co. and accounts for more than half its revenues, has been underperforming this year. Direct marketers use information from that division to evaluate business prospects.


In the past four years, the company has sold several other divisions, including publisher R.H. Donnelley Corp., market research firm AC Nielsen Corp., and Cognizant, which has since split into IMS Health Inc. and Nielsen Media Research Inc.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.