Dun & Bradstreet Plans to Boost Marketing for Small Business File

Share this article:
ORLANDO, FL -- Business information provider Dun & Bradstreet, Murray Hill, NJ, is planning to boost the promotion for its Universe Expansion File, a database of very small businesses that is too small to appear in its traditional small-business listings, said Sandra L. Stoker, vice president of information marketing at D&B, in an interview at the NCDM conference here.


The file, which was launched in January but has not received any promotional backing, contains a limited amount of data on 11 million businesses that often take in less than $25,000 annually but might still be of interest to some mailers. Stoker said the company obtains the information about the businesses, many of which are home offices or part-time enterprises, through public records.


D&B has long tracked such small operations so that it could assign them a DUNS number and an SIC code when they became large enough, but it has never made that preliminary information available to marketers until this year. Stoker said marketing plans for the file have not yet been finalized.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.