Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data (QED) from Dun & Bradstreet's MDR division. Dun & Bradstreet purchased QED, MDR's largest competitor, in February 2009. In May 2010, the Federal Trade Commission filed a lawsuit alleging that Dun & Bradstreet had gained a monopoly on K-12 education data.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.