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Duly Noted Articles

Marketers step up self-regulation practices

Esther D’Amico March 01, 2011

The threat of federal consumer privacy regulation has spurred marketers to take online privacy into their own hands.
 

Marketers support e-commerce legislation

Ben Comer February 01, 2011

Industry experts said the Restore Online Shoppers' Confidence Act, passed in December, will protect some consumers by curbing dishonest practices, but it won't affect most ethical marketers.
 

Marketers chafe at Do-Not-Track proposal

January 01, 2011

Marketers reacted with weariness to the Federal Trade Commission (FTC) proposal to implement an online "Do-Not-Track" option that would allow consumers to opt out of all third-party tracking and behaviorally-targeted advertising.
 

Marketers hope new legislators tackle USPS

December 01, 2010

American voters sent a clear message about government spending last month when they voted in a new House of Representatives class dominated by Republicans.
 

Online ad industry strives for self-regulation

November 01, 2010

Marketers are hoping that online advertising self-regulation initiatives announced last month will increase trust and transparency with consumers, and government.
 

States, retailers spar over taxation measures

October 01, 2010

Retailers are again rallying to fight state initiatives to tax merchants who do business with residents without a physical presence in their states.
 

Merck uncomfortably numb after settlement

May 26, 2008

Merck, the manufacturer of painkiller Vioxx, has settled deceptive advertising charges for $58 million and agreed to submit all new television com­mercials for its drugs to the Food and Drug Administration for review for the next seven years. The agency had challenged Merck's direct-to-consumer television ads, which began in 1999.
 

Malware case pops up

May 25, 2008

The Ninth Circuit Court of Appeals has agreed to review a case, in which ad-supported freeware company Zango sued spyware removal company Kaspersky Lab in 2007, alleging that Kaspersky interfered with Zango's relation­ships with its customers by deleting Zango's pop-up serving program.
 

Do not call

May 19, 2008

The US District Court for the Northern District of Illinois ordered Bernard Fromstein and Judy Provencher to pay more than $49 million for their role in the 2006 Datacom Marketing Inc. case. The Canada-based scheme allegedly used telemarketing call centers to scam American businesses into paying for business directories and listings they did not order.
 

No space for spam

May 19, 2008

MySpace has claimed $230 million in damages — the largest anti-spam judgment ever — from Sanford Wallace and Walter Rines for allegedly stealing passwords through "phishing" scams on the social networking site.
 
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