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Duly Noted Articles

Online sales tax still tops the agenda for major retailers

Allison Schiff April 01, 2012

The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.

Marketers split on the impact of mixed postal promotions

Amanda Green March 01, 2012

As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.

Marketers eye USPS' struggles with caution

Amanda Green January 01, 2012

The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy.

Marketers mum on Android patent lawsuit

Amanda Green December 01, 2011

Although Oracle's lawsuit against Google for infringing on Java patents to develop the Android operating system has the potential to drive up costs for marketers who use the platform, most are keeping their concerns to themselves as the litigious saga continues.

Marketers question data security bill impact

Amanda Green November 01, 2011

Marketers have expressed skepticism about whether a new data security bill introduced in the U.S. Senate would be effective in solving what Wes Nguyen, head of marketing at Privacy Data Systems, said is a common problem for companies in an age where most information  lives online.

Retailers save on swipe fees with discounts

Amanda Green August 01, 2011

While consumers may think of interest as the only cost of paying with plastic, retailers have long been burdened with "swipe fees" the credit card companies charge them for every transaction. The Federal government instituted a cap on swipe fees on July 21, limiting them to 7 to 12 cents per transaction.

Retailers rally for simplified online tax code

Amanda Green July 01, 2011

E-commerce retailers and wireless companies are teaming up to lobby Congress to simplify the taxation process for digital goods, such as MP3s, e-books, mobile apps and games. Working with various industry groups, the companies are supporting legislation that would simplify the tax code for digital items.

USPS searches for more advertising mail

June 01, 2011

The US Postal Service literally guaranteed the effectiveness of integrating direct mail into marketing campaigns when it launched a postage-back assurance program in mid-May to attract the business of large marketers.

Smaller companies embrace USPS sampling

Amanda Green May 01, 2011

The financially struggling US Postal  Service distributed its first round of "Sample Showcase" mailings last month, helping marketers reach a target audience of mothers in Austin, Texas, Chicago and Denver. Brand marketers reacted positively to the program's initial results.

Marketers fear spread of CA ZIP code rules

Alex Palmer April 01, 2011

Retail marketers are adjusting their data collection strategies after the California Supreme Court ruled in February that Williams-Sonoma could no longer collect ZIP codes during credit card transactions. Retailers are also concerned that the ruling, which has spawned similar lawsuits, will  impact other types of data collection.

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