DTE Energy to End Residential Program in PA, NJ

Share this article:
DTE Energy, Detroit, a diversified energy company whose principal operating subsidiary is Detroit Edison, an electric utility serving 2.1 million customers in southeastern Michigan, announced in late February the closing of its DTE Edison America affiliate's New Jersey and Pennsylvania operations.

DTE Edison America is a deregulated energy marketing company serving residential and business customers. The closure does not affect another DTE Energy affiliate, DTE Energy Marketing, which markets electricity and related energy services to industrial, commercial and institutional customers in the same states and throughout the Great Lakes and mid-Atlantic regions where deregulation has occurred.

Jean M. Redfield, president of DTE Edison America, said, "We believe that we have learned enough to conclude that the competitive residential and small commercial mass market is not profitable in this early stage of development."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.