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Why DMP-First Marketers Will Win Out

Why DMP-First Marketers Will Win Out

Marketers' biggest data challenge isn't the lack of it, but rather getting all of their siloed data in a single place. Here are three tips to do just that.

Kellogg Company: 'We don't care about clicks'

Kellogg Company: 'We don't care about clicks'

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Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.

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